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How Does Your Garden Grow? How to Create and Maintain Evergreen Content

How Does Your Garden Grow? How to Create and Maintain Evergreen Content

Every good gardener knows there are two types of flowering plants: Annuals and perennials. Annuals bloom once and have to be replanted the next growing season. Perennials stick around; they continue to flower year after year. Most blog posts are annuals. You publish them, they generate views and shares for a while, and then they [...]

The post How Does Your Garden Grow? How to Create and Maintain Evergreen Content appeared first on Online Marketing Blog - TopRank®.

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Digital Marketing News: Productive Content Teams, Google Shopping & Snap to Store

Digital Marketing News: Productive Content Teams, Google Shopping & Snap to Store


30 Habits of Highly Productive Content Teams [Infographic]
A successful content team needs to work together well, despite several moving parts. What gets them there are the habits they create, like looking everywhere for content ideas and consistently handling ad-hoc content requests. Content Marketing Institute

Google is trying to turn Image Search into a shopping tool
Google is seemingly turning its image search into a shopping tool -- a new feature called style ideas shows users looking for fashion merchandise what the items they select would look like with other items for sale. recode

Snapchat will tell brands how many people saw their ads, then visited their stores, restaurants
Snapchat is allowing brands to see whether the amount of people who have seen their ads translates into in-store visits. They can do this by determining when a user is using Snapchat in a store location, whether or not they've seen the respective ad. Marketing Land

The Most In-Demand Marketing Skills in 2017
What are the most in-demand skills for a marketer to have in 2017? Recent research shows that digital marketing, creative services and marketing operations are the top skills in terms of function. MarketingProfs

If Ads Run Next to Offensive Content, This Programmatic Platform Gives Brands Their Money Back
AdWeek reports: While brand-safety concerns on YouTube in recent weeks have given automated ad buying a black eye, MediaMath today announced a measure to make its clients feel better protected. The programmatic player is refunding brands if their ads, per a press release, “run on previously determined unsafe inventory” with a system dubbed Curated Market." AdWeek

Local Search and Online Reviews Survey 2017
A recent study shows the importance of authentic online reviews -- since 50% of consumers always look at reviews, and 70% of consumers read reviews throughout the buying cycle. ReviewTrackers

Instagram Adds 'Collections' to Help Organize Ideas on the Platform
Social Media Today reports: "Instagram’s adding a new option for users to save posts they like into collections so they can easily access them at a later stage. Collections are effectively an extension of the ‘Save’ tab, and may prove a useful addition for those who use the platform for shopping or planning purchases, an area which Instagram is working to build upon." Social Media Today

Study: Pre-Roll Ads Are Least Intrusive With Best Recall
A new study shows that consumers find pre-roll ads less intrusive than other forms of advertising, and they also have the best recall on mobile devices and on desktop. MediaPost

What were your top digital marketing news stories this week?

We'll be back next week with more top digital marketing news. If you're dying for more in the meantime, follow @toprank or sound off in the comments.

The post Digital Marketing News: Productive Content Teams, Google Shopping & Snap to Store appeared first on Online Marketing Blog - TopRank®.

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Boost Your Social Media Advertising Success with These 6 Pro Tips!

Boost Your Social Media Advertising Success with These 6 Pro Tips!

Social media has become an important and necessary tactic within the digital marketing strategies of companies large and small—and it’s not hard to see why. Social media is part of the fabric of our daily lives, which gives brands and marketers the opportunity to create important connections with their desired audience. But with nearly every [...]

The post Boost Your Social Media Advertising Success with These 6 Pro Tips! appeared first on Online Marketing Blog - TopRank®.

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The Part-Time Nihilist’s Guide to Marketing Terms You Hate, But Need

The Part-Time Nihilist’s Guide to Marketing Terms You Hate, But Need

Have you ever wondered what 10-year-old you would think about what you’re doing now? Specifically, the way you talk about what you’re doing? Here’s a bunch of marketing terms you probably use (and hate), which would cause 10-year-old you to pack up your Pogs and beat it.

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Is Keyword Cannibalization Hurting your SEO Performance?

Is Keyword Cannibalization Hurting your SEO Performance?

Keyword cannibalization is a common issue that applies to all types of websites. To make matters worse, some marketers are not aware that their website might be facing this issue. Instead, marketers often look at a website on a page-by-page basis instead of the whole website when it comes to targeting keywords. In fact, many [...]

The post Is Keyword Cannibalization Hurting your SEO Performance? appeared first on Online Marketing Blog - TopRank®.

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Save the Date for Unbounce’s Call to Action Conference 2017 [Discount Code Inside]

Save the Date for Unbounce’s Call to Action Conference 2017 [Discount Code Inside]

This June, conversion kings and queens from across the land are preparing to dine on a feast of glorious digital marketing knowledge, served up by an elite selection of speakers. Here’s the agenda for Unbounce’s Call to Action Conference: three full days of carefully curated marketing talks, workshops, networking events and parties. (Did we mention that blog readers get discounted tickets?)

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Is Cognitive Technology the End of Marketing As We Know It?

Is Cognitive Technology the End of Marketing As We Know It?

“Will artificial intelligence replace marketers in the near future?” This is the compelling question posted by Loren McDonald of IBM Watson Marketing during his presentation at the recent Digital Summit conference in Los Angeles. While many marketers might consider this a provocative presentation opener, there are some blunt realities marketers need to consider if they want [...]

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Essential Search and Social Media Promotion Tips for News Content

Essential Search and Social Media Promotion Tips for News Content

Marketing and PR greatness must include equal parts intelligence, creativity and a focus on results. But there’s one more important ingredient necessary to help you stand out: enthusiasm. Serena Ehrlich from BusinessWire has all of these characteristics and at the Digital Summit LA conference, she shared a cornucopia of practical advice about media relations and [...]

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Digital Marketing News: Behavioral Analysis, Instagram Revamp and Local Search Rankings

Digital Marketing News: Behavioral Analysis, Instagram Revamp and Local Search Rankings

Using Behavioral Analysis to Improve Marketing ROI [Infographic]
This infographic shows how behavioral analysis shows you how to know your audience and maximize your budget by using behavioral analysis, much like Kraft did when they were contemplating removing artificial colors and preservatives from their classic mac & cheese. Social Media Today

Instagram Just Revamped Instagram Direct, Which Now Has 375 Million Monthly Users
Instagram recently announced that the platform is adding disappearing photos and videos -- originally released last year -- to their Instagram Direct feature. The feature now has 375 million average monthly users, compared to 300 million in November. AdWeek

Top Local Search Ranking Factors in 2017
Moz recently conducted their 2017 survey of local search ranking factors. The top 10 local pack finders include proximity of address to point of search, physical address in city of search and proper GMB category associations. Search Engine Journal

Keep fans engaged with Cards & End Screens as we say goodbye to Annotations Editor
On May 2nd, YouTube is officially retiring Annotations Editor, giving way to the popularity of End Screens and Cards. The latter are much more mobile friendly, and Annotations Editor has experienced a 70% drop in use since their launch. YouTube

Helping brand marketers measure the impact of their advertising
Twitter recently announced their heavy investment in providing brand marketers the metrics they need to measure their impact in terms of reach, influence and action. They are doing so by "taking [their] commitment a step further and are excited to announce multiple new relationships with industry-leading third-party measurement providers that enable marketers to measure the reach of their video ad campaigns." Twitter

Call-To-Action Units
Facebook has announced: "You can add call-to-action (CTA) units to your Instant Articles to help create direct relationships with your most loyal readers on Facebook. These units appear inline in your Instant Articles and feature the same native speed and responsiveness readers enjoy in all Instant Articles." Facebook

Facebook Tests Live Split-screen Broadcasts: This Week in Social Media
Facebook is now allowing personal accounts to go live in split-screen mode via different devices on the same broadcast. If this experiment goes well, it's possible they'll roll this feature out to company pages. Social Media Examiner

2017 U.S. Cross-Platform Future in Focus
A new study from comScore has examined important digital sectors of cross-platform media from 2016. Key topics include the shift to mobile, apps and digital properties, and the mobile share of online shopping and commerce. comScore

What were your top digital marketing news stories this week?

We'll be back next week with more top online marketing news. If you're thirsty for more in the meantime, follow @toprank on Twitter!

The post Digital Marketing News: Behavioral Analysis, Instagram Revamp and Local Search Rankings appeared first on Online Marketing Blog - TopRank®.

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Your Landing Page Needs an Ultimate Reason to Maximize Conversion (Live From MarketingSherpa Summit 2017)

Your Landing Page Needs an Ultimate Reason to Maximize Conversion (Live From MarketingSherpa Summit 2017)

I’m here at the MECLABS Landing Page Optimization Certification Course on the last day of the 2017 MarketingSherpa Summit. In the second session today, Flint McGlaughlin, Managing Director, MECLABS, lectured on the value proposition. “A value proposition is an ultimate reason,” he said. “It is the answer to the question posed in the customer’s mind, […]

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