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E-Marketing & E-Business News

CMWorld Interview: H&R Block’s Zerlina Jackson Explores Marketing in the Financial Sector

CMWorld Interview: H&R Block’s Zerlina Jackson Explores Marketing in the Financial Sector

Marketers in financial industries are in the midst of a major digital transformation. Apps and mobile experience have become not a “nice to have” but a requirement from consumers. Additionally, financial institutions have started investing heavily in user experience for their web properties to focus on customers first. The team at H&R Block has taken [...]

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Great Designers Steal: Where Indochino, Wistia, Webistry and Unbounce Source PPC Display Ad Inspiration

Great Designers Steal: Where Indochino, Wistia, Webistry and Unbounce Source PPC Display Ad Inspiration

Designing click-worthy display ads is no small feat; when was the last time you clicked on one? We asked experienced marketers and designers where they steal inspiration for super-clickable ads — and we've compiled their advice and favorite resources for you to steal, too.

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Client Management the Mad Men Way

Client Management the Mad Men Way

To mark the 10th anniversary of the first episode of Mad Men, we've curated the best account management tips shared in the seven seasons of our favorite show. Best of all? They're supported by studies + smartness.

The post Client Management the Mad Men Way appeared first on Copywriting For Start-ups And Marketers.

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Digital Advertising Tips: 5 Scenarios Perfect for Pay-to-Play Tactics

Digital Advertising Tips: 5 Scenarios Perfect for Pay-to-Play Tactics

In today’s competitive and content-saturated digital landscape, it’s no secret that it’s becoming increasingly difficult to connect, engage and inspire action from our audiences using only “free” or organic marketing tactics. As a result, digital advertising, often dubbed “pay-to-play” by marketers, is steadily on the rise. In fact, last fall, eMarketer forecasted that digital advertising [...]

The post Digital Advertising Tips: 5 Scenarios Perfect for Pay-to-Play Tactics appeared first on Online Marketing Blog - TopRank®.

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The Cost Per Lead Calculator – Better Allocate Your PPC Spend

The Cost Per Lead Calculator – Better Allocate Your PPC Spend

In such a saturated PPC landscape, you should constantly be striving to meet and surpass your target cost per conversion — but how do you know where to focus your budget and optimization efforts? Andrew Miller of digital agency Workshop Digital has a handy cost per lead calculator that can help.

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4 Marketing Lessons I Learned from Building a Bustling Baseball Fan Community

4 Marketing Lessons I Learned from Building a Bustling Baseball Fan Community

[Editor’s Note: Please join me in welcoming another new author to TopRankBlog.com, Nick Nelson. Nick is a Content Strategist that has been with the TopRank Marketing team for a few months and spends his time creating great content for some of our enterprise B2B clients. Welcome Nick!] If you build it, they will come. Ah, [...]

The post 4 Marketing Lessons I Learned from Building a Bustling Baseball Fan Community appeared first on Online Marketing Blog - TopRank®.

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The Only Factor: The key to high-performing webpages

The Only Factor: The key to high-performing webpages

In this Quick Win episode, Flint McGlaughlin optimizes a webpage submitted by Issues Ink. The webpage does a good job of answering two of the three questions customers ask, but it fails to answer the most critical one. Watch the video to learn how to avoid this pitfall and get the highest response rate.

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Why Content Curation Is an Essential Part of Your Marketing Mix

Why Content Curation Is an Essential Part of Your Marketing Mix

Imagine if an art museum contained every single painting created over a hundred-year period. It wouldn’t be much fun to visit, right? Hundreds of thousands of images, of wildly varying quality, without organization or context? It would be like a Google image search crossed with a garage sale. Content curation is what turns a warehouse [...]

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Digital Marketing News: Short Attention Spans, Instagram Retargeting and LinkedIn Notifications

Digital Marketing News: Short Attention Spans, Instagram Retargeting and LinkedIn Notifications

The Short Attention Span Solution for Marketers (Hint: It’s Email) [Infographic]
Email subscribers are spending more time reading the emails they receive. This infographic looks at email analytics over the past 6 years, and includes statistics and research on how email has evolved, how consumers interact with email and tips to optimize your emails for readers with short attention spans. (HubSpot)

Facebook Adds Instagram Retargeting Options to Custom Audience
Facebook’s Business Manager has added 3 new retargeting options for Instagram that appears under the “Engagement” objective when creating a custom audience. Video lets you create a list of people based on how long they watched your video, lead form creates a list of people who have opened, completed or started a form and Instagram business profile creates a list of anyone who’s interacted with your profile page. (Social Media Today)

New Notifications Features to Stay Up-to-Date on Your Network and Your Activity
The LinkedIn notifications tab has added new features to customize your notifications including a daily rundown to help you stay current on top news for the day, search appearances where you’ll receive a weekly notification of how many people found you from a LinkedIn search and now you can personalize your notification settings on mobile and desktop. (LinkedIn Official Blog)

Google Image Search Can Now Display Results for Videos
Video images are now included on Google Image Search with the help of structured data markup. You can watch the video from the image by clicking the “Watch” button, which will open the video in the YouTube App. Right now, it is only available for YouTube videos. (Search Engine Journal)

Bing Adds ‘Popular Content’ Search Results Snippet Section
A new feature has been added to the search results page in Bing called, “Popular Content”. It acts as a carousel-like feature where you can click the right arrow to see more options. This new feature shows you popular content sections for the website or web page. (Search Engine Land)

Facebook is Getting Ready to Test Paid Subscriptions With Publications
Facebook is moving ahead to let people subscribe to publications through Instant Articles, although nothing is final yet. This will support publications like The New York Times and The Economist, who have metered paywalls, by allowing access to subscriber data so they can better understand their audience. The publisher will also have full control over pricing. (Digiday)

Twitter Just Added Several Advanced Filters So Users Can Control Their Notifications
Twitter now allows users more control over the notifications they receive from the social network, including new accounts, accounts you don’t follow and don’t follow you, accounts with default profile photos and accounts without a confirmed email address or phone number. (AdWeek)

Majority of Marketers Still Struggle with Adaptive Marketing, Per CMO Council
A study based on the survey results of more than 150 senior marketing executives polled during Q2 of 2017 reports many findings including, most important marketing mix component, adaptive marketing performance, global market requirements and solutions to gain a better understanding of markets. (MediaPost)

What were your top digital marketing news stories this week?

We'll be back next week with more digital marketing news and updates! If you're looking for more in the meantime, follow @toprank on Twitter.

The post Digital Marketing News: Short Attention Spans, Instagram Retargeting and LinkedIn Notifications appeared first on Online Marketing Blog - TopRank®.

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6 Best Practices for Nurturing B2B Marketing Qualified Leads

6 Best Practices for Nurturing B2B Marketing Qualified Leads

The rise of the internet, digital technologies and social media platforms have transformed the way consumers make purchasing decisions—and not just for B2C consumers, but for B2B as well. In fact, according to CEB, B2B buyers are 57% of the way through a purchasing decision before engaging with a sales rep. But, as a savvy [...]

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